Ad School Copywriting Course

Our final task for the course was to come up with an integrated campaign for Bose noise cancelling headphones. Our target audience was people in office environments. Our proposition was tune out the noise so you can tune in to your thoughts.

Insight: One distraction can lead to a thousand. Especially in an office environment. 

Idea: Show how Bose Noise Cancelling Headphones can be the device that will stop distractions from happening before they have a chance to start.