Ford Everest.

Strategy
Every day is easy to conquer. But only Ford Everest can truly conquer the weekend. For families, weekends are sacred. While weekdays are filled with routine, the weekend is the apex of the week. That’s why we set out to own it.

Media Strategy - All Eyes on the Weekend
Our media buy was single-minded: champion the weekend. From TV and social to OOH and digital, every placement was designed to build excitement and celebrate the weekend.

Campaign Summary
Everyone has a different definition of a weekend well conquered. From off-road escapes to family road trips, we showed how Everest fits into every kind of weekend story.